March 25, 2016October 21, 2021

4 Advantages to Selling Rolls of Tape Small Enough to Fit In Your Pocket

Author: GeriAnn Burger, Director of Programs, Strategic Alignment Featured Products: Pro® Pocket Gaff Retail Pack, Pro Gaff® Pocket Plus, Pro® Pocket Glow Arrows Tape, Pro® Pocket Cool CamoPosted In: Retail Ready Tape

Recently, consumer demands call for products that have the ability to fit just about anywhere. The smaller an item is, the more portable it becomes and therefore also making it more convenient to throw in a car, tool box, purse, or even your pocket.

ProTapes has responded to that demand for smaller consumer goods by creating smaller “pocket” versions of our top selling ProGaff gaffers tape as well as a variety of our glow products. These items are available on a smaller, one inch inner diameter core instead of the standard three inch inner diameter core.

What are the advantages to your store selling rolls of tape available in a “pocket” version?

1. Appeal to impulse shoppers at checkout: According to a survey performed by creditcards.com in November of 2014, 3-in-4 Americans are making impulse purchases. Our Pro Pocket Gaff is available in 19 eye-catching colors and perfect for both home or professional use. Its something everyone needs and a perfect addition to your checkout space.
2. Our “pocket” tapes come ready for retail: ProTapes pocket tape products come conveniently packaged in “retail ready” clamshell packaging including hang-tab and UPC barcode making them a convenient product to add to your store shelf or hang next to your register and scan at checkout.
3. Smaller, lighter, less space required: Pocket-size items require less of your retail and storage space. This means you can carry more SKUs and offer a wider variety of colors at checkout gaining multiple incremental sales when multiple colors appeal to a single shopper.
4. Less expensive to ship: These pocket tapes are lightweight and less expensive to ship than their full-size counterpart. If you’re selling through an online store, you can offer free shipping or shipping discounts to shoppers purchasing multiple rolls. This increases your sales while having little effect on your shipping costs.